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This article has been researched, summarized, and uniquely written by our AI editorial system based on information from Speedweek MotoGP.
MAY MAY RESULTED IN A RECORD NUMBER OF VIEWERS IN MOTORSPORTS!
ServusTV, based in Austria, which operates under Red Bull Media House and maintains its leading position in the Austrian market, broke records in May with its motorsport broadcasts. Particularly due to the results achieved with Formula 1 and MotoGP races, the company’s power in the market was proven once again.
ServusTV’s Performance in May
In May, ServusTV achieved a market share of 4.6% among its target audience of 12-49 year olds. The most important factor contributing to this success was the motorsport broadcasts. Through the ServusTV ON platform, 6 million views and 119 million “watched minutes” were recorded. These figures clearly demonstrate the popularity of the platform and the interest in motorsport.
The Success of the Canadian Grand Prix in Formula 1
The Canadian Grand Prix in Formula 1 was one of the most successful points for ServusTV. The race, held on May 24th, reached a market share of 30.2% among viewers aged 12 and over, and 35.8% in the 12-49 age group. The race had an average of 467,000 viewers, and provided 620,000 video views through the ServusTV On platform. This performance shows that the Canadian Grand Prix was one of ServusTV’s best Formula 1 broadcasts on the platform. It can be said that this race was a turning point that achieved the highest viewership on the platform during the year.
The Impact of the Mugello Race in MotoGP
The Mugello MotoGP race also marked a success for ServusTV. The race achieved a market share of 23.4% among viewers aged 12 and over, and 28.6% in the 12-49 age group. The race had an average of 196,000 TV viewers. These results show that MotoGP is one of ServusTV’s most popular sports programs and generates high viewer interest. Furthermore, ServusTV’s MotoGP rights have been extended until 2030, highlighting the importance of the company’s long-term motorsport investments.
Performance of Other Sporting Events
In May, ServusTV broadcast not only Formula 1 and MotoGP but also DFB-Pokal football matches and various Superbike World Championship races. The Le Mans and Barcelona MotoGP circuits provided 1.2 million views through the ServusTV ON platform, while Superbike races in Hungary and the Czech Republic achieved approximately 1 million video views.
Success in the Wings for Life World Run
ServusTV was also successful in the 13th Ausgabe of the Wings for Life World Run. This event, which was completed with a market share of 9.9% and an average of 9,900 viewers during a 4-hour broadcast with the participation of 70,000 viewers from around the world, demonstrated that ServusTV supports not only motorsport but also social responsibility projects.
These developments once again prove ServusTV’s strong position and success in the Austrian market with its motorsport broadcasts.
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