MotoGP has made a significant commercial partnership for the new circuit in Adelaide, Australia. The event that will take over the Phillip Island circuit, which will be dropped from the calendar after this season, will be organized under the name "Red Bull Grand Prix of Australia" starting from its first year. This race is planned as the penultimate event for the upcoming season and will take place on a temporary park circuit in the city center.
The Importance of the Adelaide Race
MotoGP Manager Carlos Ezpeleta, evaluating the agreement, stated that Australia is one of the most important locations for MotoGP, saying:
In this exciting new era starting in Adelaide in 2027, we are delighted to have Red Bull as the main sponsor.
The Value of the Global Partnership
Prime Minister of South Australia, Peter Malinauskas, emphasized that establishing a partnership with a global brand is a great achievement for the region, saying:
Having a world giant like Red Bull as the title sponsor for Adelaide's first MotoGP race is a seal of approval for this event and for South Australia.
It was also stated that Red Bull has an unparalleled history in motorsport and that they share a desire to organize unforgettable events.
Visibility Objective
They aimed for a global partnership that would increase international visibility, create excitement, and make Adelaide a must-visit location on the MotoGP calendar. They stated that they have successfully achieved this goal.
Sponsorship Details
Red Bull was the main sponsor for the COTA (America) and San Marino races this season. The Phillip Island race, which will be the last to host MotoGP in the current calendar, does not yet have a main sponsor.
Quotes
(Neşe Akkoyun):
The first Red Bull Australian Grand Prix in Adelaide will be a historic moment for MotoGP.
(Carlos Ezpeleta):
The new city circuit offers a fantastic opportunity to bring the sport to the heart of the city and create a tremendous experience for fans, teams, and riders.
(Peter Malinauskas):
We aimed for a global partnership that would increase international visibility, create excitement, and make Adelaide a must-visit location on the MotoGP calendar. We have achieved exactly that.
They stated:
- The first Red Bull Australian Grand Prix in Adelaide will be a historic moment for MotoGP.
- The new city circuit offers a fantastic opportunity to bring the sport to the heart of the city and create a tremendous experience for fans, teams, and riders.
- We aimed for a global partnership that would increase international visibility, create excitement, and make Adelaide a must-visit location on the MotoGP calendar. We have achieved exactly that.
Figures
- Archive: Red Bull's new MotoGP agreement attracts attention (October 1, 2026)
Read the full story at the original source.
Go to sourceCompiled by Şükrü Utku Poyraz
