AI Assisted Journalism
This article has been researched, summarized, and uniquely written by our AI editorial system based on information from MotoEtkinlik.
Tech3’s new owner Günther Steiner announced that the team will continue its partnership with KTM until 2031, but they may make significant changes to their commercial and visual identity starting from the 2027 season. The possibility of a change in Red Bull's main sponsorship and the iconic orange color of the motorcycles is on the table.
Günther Steiner, the new owner of Tech3, stated that the current partnership with KTM will continue, but future commercial strategies will be reshaped. This statement was made during a press conference held in May within the context of the Catalonia Grand Prix. The new management is expected to review both their technical preparations and marketing strategies.
The partnership between Tech3 and KTM is confirmed until 2031. This agreement was signed with a total of eleven teams following the announcement of a general deal among Aprilia, Ducati, Honda, KTM, and Yamaha, in addition to Sports Entertainment Group (formerly Dorna) for the MotoGP. The new management stated that they are obligated to adhere to these existing contracts.
Visual Identity Change and Commercial Roadmap
Günther Steiner emphasized that the new management is working to prepare in the best way possible, both economically and technically. In the past, Tech3 was the first to feature Red Bull as the main sponsor since 2020; during that period, KTM RC16s carried the red-and-white colors of GASGAS. For the 2025 and 2026 seasons, it was anticipated that the KTM factory team and the Tech3 satellite team motorcycles would feature a nearly identical orange design, forming a large portion of the main sponsor Red Bull logo.
Steiner stated that this situation will also be visually apparent starting from 2027:
“We have taken over a team with existing contracts; we must adhere to them. There was a manufacturer contract, there was a sponsorship contract. That is why our motorcycles do not look different. But we are working to make Tech3 truly ours in the future. Within the partnership with KTM, we will draw our own path commercially. And visually too. When we no longer own that sponsor, our appearance will definitely be different.”
This statement highlights the new management's desire not only to redefine its technical identity but also its commercial identity. It is stressed that the commercial and visual strategy will become independent, provided the partnership with KTM continues.
Search for a New Sponsor and Market Importance
There is no definitive information yet regarding whether Red Bull will remain the main sponsor. Steiner stated that while it is not currently feasible, it is possible to compensate for this situation and that discussions are promising. He noted the significant interest in MotoGP and that they are striving to find the best partner. Therefore, they have not skipped any steps, but stressed that everything is under control.
Steiner is confident that a new main sponsor will be found. With the realization of this, it will also be possible for KTMs not to be orange. He pointed out that KTMs are going through difficult times and are close to figures like Gottfried Neumeister and Pit Beirer, indicating that reviving the company is not easy, but everything can be done better.
Importance of Off-Track Entities
The new management's strategies will target not only internal partners within the sport but also external companies. A crucial point to consider is how to accurately convey the size and value of the sport. Steiner mentioned that sponsors with no direct connection to the motorcycles, such as Trackhouse, are appealing, but he noted that engaging with such entities could be inappropriate.
He emphasized that the new management's goal is not just to recycle existing funds but to bring in new money. While off-track companies may be interesting, they must convey the magnitude and value of motorsport, suggesting that this approach can attract public interest. This strategy emphasizes the importance of motorsports as a whole.
The new commercial identity of the team led by Tech3 and its changing visual arrangement will be reflected on the track during the 2027 season.
Yorumlar (0)
Bu tartışmaya katılmak için giriş yapmalısın.
Henüz yorum yapılmamış. İlk yorumu sen yap!