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FIM Sustainability Week: A New Era with the FIM Guest House Project!
The Formula One Motor Sport world’s most exciting weeks, including the FIM Sustainability Week, culminated this year’s event on the final day with a significant milestone – the official launch of the FIM Guest House Project, designed to bring decision-making processes closer to stakeholders. This project, situated at the heart of the FIM operational activities as a “home away from home,” will provide a platform for sharing ideas, collaboration, and discussions across a broad range of topics including sustainability, mobility, and technology.
The FIM Guest House Project: A New Approach to Sustainability
This innovative approach aims to support FIM’s sustainability policy while also generating financially viable solutions. The project will feature an energy-efficient and environmentally friendly area strategically located near the event venue. This allows FIM stakeholders to be directly involved in every detail of the events, fostering direct interaction.
Isabelle Larivière, FIM Communications Manager, summarizes the project’s primary objective: “When we started this project, our goal was to create self-sufficient units that operate sustainably and with high energy efficiency. Simultaneously, we needed to find a financially viable solution that aligns with FIM's sustainability policy.”
Sustainability and Human Capital: A New Perspective
The development of this model is supported by Continuous Events, a firm with over eight years of experience in event operations. The company focuses on improving operational efficiency while reducing reliance on external resources, alongside concentrating on human capital. This new phase encompasses not only environmental considerations but also broader social factors such as people, education, and long-term workforce development.
Training Framework: “Value Clusters” – A New Approach
This shift is marked by the introduction of a new training framework based on "value clusters." This model acknowledges that value emerges from interconnected relationships. At its core lies the customer prioritized by FIM and the operator, surrounded by personnel providing experience, strategic partners supplying tools and information.
Expanding this model integrates broader community and industry players. The management functions as a coordinating function facilitating connections and ensuring consistent flow of value across all levels.
Addressing Sectoral Structural Challenges
This initiative also responds to sectoral structural challenges within the motor sport industry. The hotel sector currently faces a shortage of skilled labor and high mobility requirements in event-based operations, influenced by market factors such as wages, career progression, and seasonality. In this context, there is an increasing need to strengthen professional development pathways and create more stable working environments.
Continuous Events Academy: Training in Real Conditions
To address these challenges, the Continuous Events Academy was launched in 2025. The program’s objective is to develop professionals capable of operating in complex, high-pressure environments such as international motor sport events. A key feature of the program is the integration of academic education with practical experience. FIM's role is to provide a structured pathway for participants and guide them along this path.
Currently, the Academy collaborates with Twente University in the Netherlands and Universidad Peruana de Ciencias Aplicadas (UPC) in Peru. Each partnership aims to address specific gaps: Twente provides strong theoretical foundations in event management, while the program offers practical experience in live environments. UPC students specializing in culinary expertise are exposed to the operational demands of international events.
Participants are selected through a process involving partner institutions and then work on real-world events such as 24h Le Mans and MotoGP, developing their adaptability, decision-making skills, and problem-solving abilities.
Operational Learning and Mentorship
The program also incorporates a rotating system of chefs and event managers. FIM event chefs design menus tailored to local contexts while utilizing existing resources, following a “zero kilometer” sourcing approach. Alongside them, an operational team ensures continuous service, providing mentorship to participants. This combination aims to maintain customer experience without compromising knowledge transfer.
A Long-Term Investment: Human Capital Focused
This initiative reflects a long-term investment in human capital rather than short-term operational efficiency. The Continuous Events Academy’s vision is that how we operate and the investments we make in people align with FIM's commitment to sustainability. This aims to build a stronger future for the sector by developing talents, creating real opportunities, and fostering a culture of responsibility.
This project also focuses on FIM’s service standards, emphasizing not only environmental responsibility but also the importance of people and the excellent service we provide. Through initiatives like the Continuous Events Academy, we develop our abilities, demonstrate core skills, and interact at every point where our organization defines quality, care, and professionalism.
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