MotoGP organized the announcement that the first Grand Prix in Australia would take place in Adelaide and that Red Bull would serve as the title sponsor for this event. This development emphasizes MotoGP's importance in the Australian market while stating that the partnership with Red Bull holds the potential for global success.
MotoGP's Australian Market and Red Bull's Role
It was stressed that Australia is one of MotoGP's most passionate and important markets. MotoGP officials confirmed that Red Bull will be the title sponsor for the upcoming seasons and in 2028.
Carlos Ezpeleta expressed the excitement for MotoGP and Red Bull for this event:
The Grand Prix of Australia will take place from November 12 to 14, 2027 – the first time in the city of Adelaide instead of Phillip Island. On Monday, the MotoGP Sports Entertainment Group announced that the Austrian energy drink manufacturer Red Bull will appear as the title sponsor for the premiere next year and in 2028. The MotoGP event will thus be named the "Red Bull Grand Prix of Australia" for the next two seasons.
Ezpeleta stated that this first Grand Prix will be a milestone for MotoGP:
The first Red Bull Grand Prix of Australia in Adelaide will be a milestone for MotoGP. The new city circuit offers an incredible opportunity to bring the sport into the heart of the city and to create a spectacular experience for fans, teams, and riders alike. Red Bull has an unparalleled track record in motorsport and shares our ambition to provide world-class events and unforgettable fan experiences. They are the perfect partner to shape the future of the Australian Grand Prix together.
Global Partnership and the Importance of Adelaide
The staging of the Australian Grand Prix in Adelaide offers an opportunity to bring the sport to the city center. It was stated that this situation can create a spectacular experience for fans, teams, and riders. It was emphasized that Red Bull's success history in motorsport and their ambition to provide world-class events will form a perfect partnership to shape the future of the Grand Prix together.
Vice President of Tourism for South Australia, Peter Malinauskas, expressed the desire to gain such a global partnership:
Red Bull is one of the most recognized brands in the world, and that we were able to win them as the title sponsor for Adelaide's first MotoGP Grand Prix is a huge recognition for this event and a great coup for South Australia. This is the type of global partnership we want to win – one that brings enormous international attention, generates excitement, and contributes to establishing Adelaide as a must-visit destination in the MotoGP calendar. We are building something special here, and with the cooperation of Red Bull and MotoGP, we are preparing for an incredible first race in 2027.
It was stated that Red Bull and MotoGP are preparing for the first race in 2027 with this partnership. This means a great achievement for Australia.
Statements
Carlos Ezpeleta:
Australia is one of MotoGP's most passionate and important markets, and we are thrilled to have Red Bull as the title sponsor as we prepare to open an exciting new chapter in Adelaide in 2027.
Peter Malinauskas:
The first Red Bull Grand Prix in Australia for Adelaide will be a turning point. The new city race offers an incredible opportunity to bring the sport into the heart of the city and to create a spectacular experience for fans, teams, and riders simultaneously. Red Bull has a unique track record in motorsport, and we share the ambition to provide world-class events and unforgettable fan experiences. They are the perfect partner to shape the future of the Australian Grand Prix together.
Red Bull is one of the most recognized brands in the world, and our ability to win them as the title sponsor for Adelaide's first MotoGP Grand Prix is a huge coup for this event and a great success for Australia. We want to gain this type of global partnership – one that attracts enormous international attention, generates excitement, and contributes to establishing Adelaide as a must-visit destination in the MotoGP calendar. We are building something special here, and with the cooperation of Red Bull and MotoGP, we are preparing for an incredible first race in 2027.
Figures
- Archive: Red Bull signed sponsorship for Adelaide GP added to the MotoGP 2027 calendar (October 12, 2026)
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Go to sourceCompiled by Şükrü Utku Poyraz
